26 Comments
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Marisa Walz's avatar

Very helpful info, thank you for taking the time to share!

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Andrew Kennedy's avatar

Fascinating , upbeat, thoughtful and informative. Good luck!

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Harrison's avatar

Love this! I’m Harrison, an ex fine dining line cook. My stack "The Secret Ingredient" adapts hit restaurant recipes (mostly NYC and L.A.) for easy home cooking.

check us out:

https://thesecretingredient.substack.com

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Sally Ekus's avatar

What a fabulously helpful post! Congrats on your amazing reviews and thank you for sharing this!

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R. A. Dines's avatar

thank you for sharing! and excited to hear about your breaking up with Bezos process. I'm also in process of breaking up with him (and all big tech that I can!) 🫠

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Heidi McCahan's avatar

Thank you for sharing all of this!

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Alison Langley's avatar

Not all of us have $11,000

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Lisa Majeska's avatar

Thank you for the transparency! So helpful!

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SEEYOO's avatar

Excellent articles! All extremely useful info. Since we’ve got the clients who are willing to invest their own money for marketing!

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Elina Vaysbeyn's avatar

Literally the stuff I reiterate to all of my authors. This is so important to understand! Fabulous advice and breakdown!

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Andrea Jo DeWerd's avatar

You get it!

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Kristina Voegele's avatar

So insightful. Thank you SO much for sharing your experience and real numbers. It’s too rare and so helpful for helping me manage my own expectations as a debut author! 💕

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Tracy Mazuer's avatar

So nice to have found you here. I appreciate your generosity and transparency. And I’m trying to learn to rest without guilt. It’s hard.

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J.T. Ellison's avatar

You can never go wrong spending your first advance on PR. Nicely done - and also, good job moving immediately to the next book. Careers are made from the perseverance of finishing again and again, not just in sales.

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Hannah Berman's avatar

Hi Andrea! I believe we were at a fiction workshop together at Southampton long ago; so funny to happen across your Substack. This is SUCH a great resource, good on you for compiling and sharing it. Congrats on the book, which I will now be buying! Hope you're well.

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Andrea Jo DeWerd's avatar

Yes hi! Thank you so much for reading and for checking out the book. It came a long way since those first chaotic excerpts I shared at Southampton.

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Sara Levine's avatar

Thanks so much for your candor. This is truly helpful!

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Stephanie Weaver's avatar

Thank you for the transparency. A lot to think about!

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